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Research reports

Qualitative research on products concepts for Falcon male deodorant

Following Falcon Hairspray for men, Beechams wish tolaunch Falcon anti-transpirant deodorant. The brand isdesigned to aim at the middle of the market, selling atstandard prices, and to be sold in supermarkets, etc. The research was required to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 30, 1974
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Citation

, C. (1974a, July 30). Qualitative research on products concepts for Falcon male deodorant. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-products-concepts-for-falcon-male-deodorant


Research papers

The development of Zeit magazin guided by marketing research

The research for this colour magazine a supplement of DIE ZEIT (weekly) started in 1965/66, four years before it was launched, and the research activities are still going on. At the beginning of the planning phase prior to the development of ZEIT...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Georg Gramse
June 15, 1974
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Citation

Gramse, G. (1974a, June 15). The development of Zeit magazin guided by marketing research. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/the-development-of-zeit-magazin-guided-by-marketing-research


Research reports

Low calorie dessert mix concept research

Beecham Foods are considering several concepts in thepowdered desserts area as this area of the dessert markethas been experiencing rapid growth. The researchdescribed in this report was concerned with the conceptof a low calorie powdered...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 5, 1974
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Citation

, C. (1974a, June 05). Low calorie dessert mix concept research. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/low-calorie-dessert-mix-concept-research


Research reports

Qualitative research on washing grains

Richardson Merrell is interested in launching an abrasivecleanser in the UK market. There are no such productsas yet available for the treatment of acne-related problems. The research reported here is a part of the first stageof the project, where,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on washing grains. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-washing-grains


Research reports

Qualitative research on 'Fedora'

'Fedora' is the code-name for a new aftershave whichwill be named 'Casablanca' and will be launchedpre-Christmas with three 45 second commercials. The first of these commercials was available for researchtogether with mock-ups of the packs a d...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Qualitative research on 'Fedora'. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fedora-


Research reports

Liquid Delta Hall prepared for Ciba-Geigy (U.K.) Ltd.

The Client has developed a new liquid soap productcalled "Delta " which is packed in " foil-laminate semirigid sachet.p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Liquid Delta Hall prepared for Ciba-Geigy (U.K.) Ltd.. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/liquid-delta-hall-prepared-for-ciba-geigy-u-k-ltd-


Research reports

Qualitative research into Kotex flushability advertising approaches

Kotex are intending to launch a completely flushableloop towel towards the end of 1974 and several approachesannouncing its introduction have been prepared by Masius.This campaign is designed to be in keeping with the loopcampaign (fluff and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 12, 1974
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Citation

, C. (1974a, April 12). Qualitative research into Kotex flushability advertising approaches . ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-kotex-flushability-advertising-approaches-


Research reports

Exploratory research into the attitudes and behaviour of women with regard to hair removal prepared for Sanitas Ltd.

The overall purpose of the research was to obtain ageneral view of the behavior and attitudes of women withregard to hair removal in order to position Buto advantageouslyin the depilatories market. About this collection:Peter Cooper (1936-2010)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1974
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Citation

, C. (1974a, April 11). Exploratory research into the attitudes and behaviour of women with regard to hair removal prepared for Sanitas Ltd.. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/exploratory-research-into-the-attitudes-and-behaviour-of-women-with-regard-to-hair-removal-prepared-for-sanitas-ltd-


Research reports

Qualitative research on a heavy duty vacuum cleaner for industrial and domestic use

The research was required:1. To obtain some idea of market reactions to thecompetitive models being sold and, in particular,whether they were likely to be sold to businessesor to domestic consumers;2. To obtain reactions from the possible marketto...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974
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Citation

, C. (1974a, April 03). Qualitative research on a heavy duty vacuum cleaner for industrial and domestic use. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-heavy-duty-vacuum-cleaner-for-industrial-and-domestic-use